Director, Global Media Planning & Optimisation

Sage - Newcastle, Province of KwaZulu-Natal

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Director, Global Media Planning & Optimisation
Job Title Director, Global Media Planning & Optimisation
Advert Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE 100 company with 14,000 colleagues across 24 countries, we do business the right way, while giving back to our local communities through the Sage Foundation. Sage is passionate about building a culture where our colleagues feel they can bring their whole selves to work. Where people know they’ll be judged on their performance and behaviours - not their identity. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, color, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.
Job Description We’re recruiting for a Director of Media Planning & Optimisation to join our Global Paid Media team based in Newcastle.

This purpose of this role is to deliver world-class Paid Media infrastructure and performance across nine Sage regions. The role has responsibility for aligning Paid Media to the overarching strategic framework to support and drive regional objectives and priorities.

The Director of Media Planning & Optimisation Managing is responsible for creating cross-channel and cross-functional Paid Media campaigns – this includes objective setting, planning, budgeting, execution optimisation and evaluation. You’ll also support the delivery of in-region specifically providing best practice advice and guidance as well as launching our Digital Management System globally.

Whether you have experience working in-house or in an agency, you must be a subject matter expert when it comes to Paid Media. You’ll be used to working on multi-tiered Paid Media campaigns from concept to execution to evaluation.

As this is a global role, we’d love someone who has experience of advising and influencing other regions. You’ll also work with multiple teams internally and will manage the relationship with our global Media agency so strong stakeholder management skills are required. In addition to this, having an understanding of how to get the best out of Media agency relationships would be beneficial in this role.
Key Responsibilities Key Accountabilities & Decision Ownership:
• Managing the Planning and Optimisation of Paid Media via cross-channel and cross-functional co-ordination within a bespoke management framework.
• Supporting the delivery of regional media plans, owning the briefing content template and timings associated to best-practice planning and budgeting.
• Owning the relationship with the Global Media agency to ensure advanced planning tactics are used and all stakeholders are aligned to the approach.
• Liaising with Procurement and Finance Teams to synchronise delivery of the BIC and to act as a point of contact for any financial escalations from a regional level.
• Transform ways of working by enabling regional Paid Media stakeholders through detailed documentation, hands on support and sharing best practice.
• Working closely with the Web Conversion Optimisation team to build insights and aid conversion of qualified traffic and conversions from Paid Media tactics.
• Making communication with regional stakeholders, external third parties and central functions the core to ensure a strong interlock across the organisation.
• Own the reporting output from a Paid Media perspective, focusing on delivering consistent, accurate and digestible reporting formats to measure effectiveness.
• Working with the Global Campaign Teams to drive delivery of world-class creative concepts and feedback media learnings to the creative development process.
• Acting as a channel for thought leadership by staying connected to the latest trends and developments in Paid Media and disseminating critical information.

Essential Skills & Experience:
• Significant demonstrable experience in Digital Marketing and working on multi-tiered Paid Media campaigns from concept to execution to evaluation.
• A clear understanding of the Sage product portfolio in multiple regions and the ability to take top-level strategy and translate into planning and delivery.
• Passion for Paid Media and demonstrable experience of the latest innovations in media buying, data management, media planning and audience targeting.
• Great communicator who can build strong relationships with stakeholders globally, think strategically and positively impact business direction.
• Proactive approach to working in a matrix environment with the confidence to lead from the front and drive towards regional commercial objectives.
• Ability to challenge and redefine existing processes with a view to driving continuous improvement in performance, efficiency and ultimately revenue.

Preferred Skills & Experience:
• Ability to influence strategy and tactics across all Paid Media channels from Search Retargeting to Lookalike Modelling to Display Prospecting.
• Experience working with the DoubleClick technology stack, specifically DoubleClick Campaign Manager and DoubleClick Bid Manager.
• Analytically minded with proven history of analysing campaigns from tactical offsite metrics through to onsite conversion and bottom-line revenue.

Technical/Professional Qualifications:
• BA/BSc Degree or Equivalent
• Strong Digital Background
• DoubleClick & Google Certified

Key Performance Indicators:
• Paid Media Cost Per Conversion
• Overall Conversion Volume via Paid Media
• Paid Media Landing Page Conversion Rate

Budget Owned:
• Shared responsibility for the Central Paid Media budget
• Responsibility for recommending and shaping Paid Media plans and tactics across all regions.

Key Stakeholders:
• Regional Marketing VPs
• Regional Media Planners
• Digital Marketing VP
• Chief Marketing Officer
• Regional & Global Agency Teams
• Web Conversion Optimisation Team
• Web Team
• Content & Social Team
• Marketing Operations Team
• Procurement and Finance Leads
Function Digital
Country United Kingdom
Office Location Newcastle
Location Region Tyne & Wear


Min education
University attendance
Required experience
none Years
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