Product Marketing Manager

Sage - Newcastle, Province of KwaZulu-Natal

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Product Marketing Manager
Job Title Product Marketing Manager
Advert Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE 100 company with 14,000 colleagues across 24 countries, we do business the right way, while giving back to our local communities through the Sage Foundation. Be Sage, build on.
Job Description At Sage, the Product team do three simple things...
  • Dream up knock-out products, with innovative technology, that customers cannot live without
  • Build and lead outstanding go-to-markets fuelled with amazing storytelling, customer proof points and smart growth plans
  • Obsessive commercial management that drives customers and Sage get the maximum value and return from investments
As part of this, we’re currently recruiting for a Product Marketing Manager to join the team and focus on the small business markets.

Reporting into the Product Category Director, this role is accountable for defining and delivering effective growth, commercial and Go To Market strategies for the UK&I portfolio, including native and connected-cloud products.

Closely coordinating with Product Management counterparts, Customer Service and Sales, the Product Marketing Manager will deliver innovative propositions, pricing, positioning and strategies to ensure Sage remains a high performing, market leading SaaS business.

We’re looking for innovative product marketers with a proven track record in go-to-market planning and execution, ideally working with multiple business functions. You’ll be highly creative and an experienced storyteller who can craft compelling messaging and create world-class propositions.

The successful candidate will have a passion for taking the complex and making it simple, and for marketing through gripping stories.

Key Responsibilities Key accountabilities and decision ownership:
• Work with the industry's best product marketing team to define the messaging, positioning and go-to-market messaging and strategies in the small segment
• Create and deliver compelling internal and external presentations
• Own the go-to-market positioning and frameworks for the segment
• Partner with wider Product team to deliver solutions to solve key customer problems
• Support the development of effective sales training materials, making it easy for sales to understand our product offerings and key positioning
• Partner with marketing to create innovative marketing campaigns
• Localise central materials, including value propositions, messaging, sales enablement tools and ensure local execution is consistent
• Deeply understand competition in the segment and region, determining Sage’s relative positioning according to their products
• Contribute to exceptional Sage content and thought leadership

Skills, know-how and experience:
  • Outstanding people skills – able to instil trust, belief, confidence and drive a multi-functional team
  • Experience in new technology and services which disrupt markets through innovative ideas balanced with market research
  • Thrives when working in a fast-paced environment, where colleagues need to be supported, driven, influenced to deliver even bigger results whilst keeping momentum
  • Creative thinker that generates and executes on innovative ideas
  • Experience in crafting messaging, positioning and thought leadership content
  • Strong communication and writing skills and ability to work across business lines, presenting to executives and at different levels of management
  • Proven speaker comfortable in large audiences
  • Exceptional team player with proven ability to lead through influence
Sage Colleagues should be:
• Customer Focused, at the forefront of providing service excellence.
• Action Oriented, able to take on new challenges with enthusiasm.
• Trustworthy, able to gain confidence and trust easily and honour commitments.
• Innovative, able to spot opportunities to do things better and share best practice.
• Collaborative, build and maintain working relationships to meet shared goals.

Key performance indicators:
• Execution of GTM activities for key proposition / product events
• ARR growth
• Retention rates
• New customer acquisition

Key stakeholders:
Local & Central relationships required
Product Marketing
Customer Services
Sales Operations
Marketing Operations

Budget owned:

Direct reports:
Function Product
Country United Kingdom
Office Location Newcastle
Location Region Newcastle


Min education
Secondary school
Required experience
none Years
Not defined
Not defined
Not defined



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